The first loyalty club in internet backgammon was recently opened by Play65. The Play65 VIP Club compensates the company's loyal backgammon players with luxury gifts, free tournament entries, and money.

The internet backgammon VIP Club works the same way loyalty programs operate in other industries: you accumulate points – VIP points and Shop points – as you play real money backgammon games, matches or tournaments at the backgammon room. The VIP points are used to determine the player's VIP status in the 3-level VIP ladder (from Bronze to Gold), while the Shop points can be redeemed to cash, gifts or backgammon tournament entries.

Gifts refer to any of the thousands of items available at the Play65 loyalty points store, where anything from arcade machines to speed boats to smaller items like headphones and travel backgammon sets can be purchased in exchange of Play65 shop points according to the conversation rate of 10,000 shop points=$40. Play65 VIP members can also use their points to enter Play65 tournaments, including VIP special events with lower to zero rake percentages.